I often watch how men don’t miss picking up that magazine full of cars for sale. Some of the magazines are free, and some are fairly pricey, but it does not seem to matter. If they have cars for sale inside then they are a polular item that will not be left on the shelf.
I also wonder what the absolute magnetic fascination is. What causes it ? What draws men to cars like a moth to a flame ? I am not sure I will find the whole answer. But there are a few pointers to consider.
Firstly, there is that impression and belief that beautiful women are attracted to a beautiful car as well. By association you as a male would attract beautiful women if you owned such a car.
Secondly, status goes hand in hand with the looks or price class of a car. A financially successful man is associated with a good looking and pricey car. Once again, by association, you would be seen by others as being successful if you owned such a car.
Thirdly, there is the element of excitement and the rush of adrenaline also associated with speed. Those racey cars that are seen in the movies that speed down the motorways or race each other in high speed chases.
Fourthly, there is that manly and macho image of a man just looking under the hood in his overalls and a spanner in hand.
I don’t think it gets much more complicated than that. It is by association that a man and a machine create a magnetic quality that is desired by a woman, and therefore also by a man. But does it start with the women ? No, I don’t think so. It seems to be an inbred thing. An instinct thing. In fact, it seems to be closely linked to that Alpha male thing.
Anyway, nobody can deny that cars for sale have become a very sought after commodity. Car dealerships have sprung up all over as a result. These car salespeople, especially the proverbial second hand car salesman has become the brunt of jokes.
One of the mainstream businesses around are car dealers, both new and second hand, and they use all forms of advertising. TV, radio, newspapers, flyers and many other.
The internet or online platform is also becoming more popular nowadays. Car dealers who are wising up to sales trends and the buying patterns of people nowadays are realizing the value of online sales. In fact, one dealer told me that 80% of his car sales originated online. That is a very large part of his business !
Some webmasters are also wising up, and creating hubs for dealers to advertise on where a client can submit his request for a car and get response from all participating dealers on the site.
One such a hub is http://www.vaalmotortrader.co.za . It has become a very convenient way for a client to shop, without the pressures of a salesperson trying to close a deal.
I have no doubt that with time we will see a lot more car sales being done this way. Keep a keen lookout for it !
