While looking for a Used Chevrolet Smyrna Delaware buyer Harry Lafayette found his way to Willis Ford from a Google search. What began as a simple Google search is now a satisfied customer driving down the road.
According to Forbes Magazine, the first quarter of 2010 saw the automotive sales climb 24.3%; clearly motivated buyers are showing confidence in the industry. With the automotive industry roaring back to life Willis Ford has capitalized on this trend by unveiling a new database-driven website.
There is good reason for this boom of confidence. The major automakers are posting gains once again and the lineup of new cars has buyers salivating. From economical hybrids to high-performance new additions to the sports car segment, it appears that innovation now rules the industry. For Willis Ford the challenge of selling cars is getting the vehicles in front of these quality buyers.
The automotive industry has been knocked particularly hard the last few years. The economic downturn uncovered several dealerships that could not compete in a modest buying market. Several dealerships had to close due to dwindling sales, over extension of capital, or underachieving management. The surviving dealerships are now flourishing that buyers are once again ready to make deals.
Santosh Viswanathan, Managing Partner Willis Ford
Businesses like Willis Ford did not simply go away when the economic downturn hit; they tightened their belts and found ways to survive in a tough industry. Their survival is an inspiration to anyone who has faced tough times these last few years. With the right blend of honesty, hard work, and expertise Willis Ford has made it through the recession and is positioned for great success in the months to come.
Willis Ford is not the only car dealership benefiting from extremely high online visibility. JPM Systems are currently installed in major automotive markets such as Los Angeles, Chicago, Atlanta, Houston, and New York City. For more information on the systems and for pricing and availiblity please visit jpautomotivemarketing.com
