Back in 1986, when the Acura brand was introduced by the Honda Motor Company, two models started it all : the Legend and the Integra. Since that time a couple of extra models have joined the Acura line up and the two original models were renamed : the Legend became the RL and the Integra was renamed the RSX. Today’s RSX – a three door hot hatch — continues to offer pretty much what the first Integra stood for : luxury, engineering, and value. Let us take another look at this favored seller and what the vehicle means to both the driver and to the company.
Honda’s introduction of Acura was before and done slightly different than Toyota’s advent of Lexus and Nissan’s roll out of Infiniti. Unlike its Japanese cousins who were introducing pure luxury brands, Honda decided to include’near luxury’ as well as top end cars in the Acura mix. This marketing methodology was sort of like selling Cadillacs and Oldsmobiles under one name, but without the creating of a third brand. Honda’s strategy has paid off as the Integra/RSX has been a preferred seller and a pleasant bridge for Honda loyalists looking for something more refined than the typical Honda, but without the Acura cost. Actually, a star was born with the Integra and continues to polish with the RSX.
For driver’s, the RSX offers a gusto not present on the average Honda, giving it masses of room to be’specially tuned’ by the O.E.M crowd. With seventeen inch tires, six speed transmission, and seven speaker Bose sound system, the RSX has been engineered to provide optimal driving fun at an affordable price. Featuring 2+2 seating, sport styling, and a 201horspower VTEC engine, the 4 banger RSX effectively combines performance with fuel potency.
For the Honda Motor Company, the RSX has helped to keep Acura sales powerful. Latterly, the company began to market the Acura brand way beyond its northern US roots and the RSX [curiously still called the Integra elsewhere] has led the way. Recently {, however ,} the Corporation has decided to abandon the RSX to concentrate on further separating the Honda and Acura divisions. So, the original desire of Honda for Acura has been changed and Acura will now be exclusively sold as a luxury brand.
For Integra/RSX lovers all isn’t lost. Honda will likely sell an in a similar fashion provided deal while Acura will continue to sell the TSX, a four door upscale version of the RSX. Changing purchaser tastes have shown a near luxury coupe doesn’t have quite as robust as an appeal as a four door sedan, so that the RSX won’t be produced after 2006.
The Integra/RSX has served Acura and its drivers well ; new models are sure to build upon its success as the Acura brand is spread worldwide .
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