Infrequently an automaker will introduce a vehicle based on the platform of a “lesser” model. Sometimes this plan is used when costs need to be cut to realize real savings. The concept is that the shared platform can be changed enough to distinguish the upscale model from the standard one. Add in leather, a taut suspension, and upgraded powerplant options and you can pull it off. For Audi, the arrival of the all-new Audi A4 during the mid1990s permitted the German automaker to capitalize on the success of the Volkswagen Passat, a midsize auto from its European cousin. The plan worked, but it was only a temporary move. Let’s take a look at the Audi A4 and its surge to the top of German automobile excellence.
For years, the Audi eighty defined the smaller vehicles in Audi’s line up. By the early 1990s, the aging model was desiring updating and the name itself would need to be changed with the 2 digit alphanumeric model designation lately adopted by Audi. Cost pressures, made the development of an all-new from-the-ground-up model very unlikely. Instead, Audi tapped Volkswagen and based the first Audi A4 on the successful VW Passat.
Platform sharing has been common amongst automakers for generations. General Motors continually spreads it platforms across brand lines while Toyota and Honda have learned that their respective Lexus and Acura luxury makes could share much with their high quality and successful standard brands.
Still, the wheels of autodom are always turning and the first Audi A4 is now in its 4th generation and is founded on its own platform. Indeed, the latest Audi A4 shares nothing with its VW cousin and is poised squarely to do battle with the BMW three Series, Mercedes C Class, the Volvo S60, and Cadillac’s Swedish built BLS.
So, what does today’s Audi A4 owners get for the money? Quite a lot! Read on:
A choice of three models including a sedan, a van, and a cabriolet
Two engine decisions : a 2.0L I4 and a robust 3.2L V6
Front wheel drive or Quattro all wheel drive
A multitude of transmission choices including manual, automated, and manumatic shifters
Major safety initiatives including power assisted safety restraints, head and side air bags, antilock brakes
12 way power seat for the driver
Leather, aluminum, and dress appointments
Premium ten spokesperson sound system
16 in., 5 spoke alloy wheels
Base prices start around $28,000 for the sedan and climb to just over $37,000 for the cabriolet; all prices are barely lower than competing models from Mercedes and BMW.
Fortunately for Audi A4 lovers, the German automaker isn’t holding still and plans for a fifth generation Audi A4 are in progress. The latest model may switch to rear wheel drive and a coupe is receiving serious scrutiny. Regardless of the final for the last choices, Audi A4 owners know that their favored model will keep up with the contest. This is great reports for those desiring a vehicle incorporating German engineering without the Mercedes or BMW price tag.
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